It’s not necessarily about defining an entirely new market with unproven demand. A great way to understand what makes a great unique selling proposition and get you thinking about your own is to take a look at some real-life examples. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. The USP is a marketing concept that was first proposed as a theory to understand a pattern in successful advertising campaigns in the early 1940s. In comparison, a unique selling proposition is a statement that explains how your product or service uniquely solves your customer’s needs. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. If the unique selling proposition you come up with takes someone minutes or hours to understand, it probably won’t be effective. There’s no question that dealing with insurance is a very tedious and frustrating task. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. Lemonade’s unique selling proposition stops you in your tracks. It is a specific statement that can vary slightly between landing pages, offers, and promotions. But the thing to remember is that your USP should separate your company from the others in a way that makes people say, "Hey, that's something I can get behind!" The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. A Unique Selling Proposition (USP) is what compels customers to choose one company over another – it’s up to each investor to decide what a company’s USP is. Your unique selling proposition only works when you’re addressing some demand. Unique selling propositions in action. Best Unique Selling Propositions. 10 Attention-Grabbing Unique Selling Proposition Examples 1. In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).. High-performing cosmetics aren’t unique, but Vasanti’s promise of inclusive beauty is. Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. Now let’s look at some unique selling proposition examples that do it right. The USP will help define a company’s Serviceable Obtainable Market. Rosser Reeves was the author of the phrase unique selling proposition, or USP, which is a unique message about your business versus the competition. It is meant to “move the masses” because it is uniquely better than the competition. Vasanti – inclusive beauty. In fact, you’ll find small, innovative companies battling against big, boring giants in most markets. Being unique also requires clarity. No doubt, these unique aspects are part of the success of these companies. A unique selling proposition is extremely important for any business, but one thing that can throw you off is that you’ll often see market-leading companies that don’t have a very good (or any) USP. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. 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